Your website should be your most important piece of marketing material.
Is it bringing you consistent new leads and sales?
The truth is that a visitor is going to decided within just a few seconds if they are going to stay on your site and learn more about your products and services or simply hit the back button and move onto one of your competitors.
So what do you need to do to ensure they stay on your website? Believe it or not the answer IS NOT a great looking website.
A nice clean and professional looking website is a must, but here are 5 other reasons why your potential customers may be leaving your website and moving onto your competitors.
#1 Your Website Loads Slowly
Do you even know how long it takes for your website to full load for a new visitor. Did you know that most web users expect a website to load in under two seconds and over 80% of users will abandon a site that doesn’t load in less than 3 seconds.
A fast loading site is not only critical for your visitors but also for your site’s rankings within Google. That is one of Google’s major factors when ranking sites in the search engine results is how fast a site loads.
A slow loading site could be killing your business. Test and see how long it takes for your site to load using this free speed test tool.
#2 I Can’t See Your Tiny Little Site On My Phone
Mobile internet activity has surpassed desktop internet activity. If you take a look at your website statistics you will probably see that 50% or more of your traffic is from mobile devices.
It is critical that your website looks good and is easy to navigate from mobile phones and tablet devices. Don’t expect that the visitor is going to zoom and try to click your tiny little links when they are using their smartphone. Ensure that you either have a mobile responsive site or a dedicated site for mobile viewers.
Also, this is yet another big factor when it comes to ranking in Google.
In fact Google has recently changed their algorithm to where they will not even display your site in the search results if it is not mobile friendly to those searching Google on their mobile phones.
#3 No Social Proof
People want to do business with people they know, like and trust. Make sure you are displaying some testimonials on your home page. Also have links to your other social media profiles, that way they will also be able to see if some of their friends are also connected with your business.
Take a look at the website below which has the following social proof elements:
- Social Profile Links
- Awards & Certifications
- Customer Testimonials
#4 No Video or Audio Auto-play
Many people are browsing the web from work or other public places, don’t bombard them with a video or audio that plays automatically. Video is definitely a great thing to use on your website, just ensure that it does not play until the visitor chooses to play it.
#5 I Can’t Find What I Am Looking For
Don’t make the visitor have to hunt around for the information they are looking for. Think about what your potential customer would be looking for. Make sure you make it easy for them to find at least the following:
- Who you are and what you do (more specifically how can you help them)
- Your phone number or contact info
- Customer Testimonials
Below is a screen shot of the DollarShaveClub website, you can easily see what they do, how you can get started, and customer testimonials.
How Is Your Site?
I hope this articles has helped and given you some things to examine on your own website. Take a look at your website and see how many of these you need to address. Get these five things right and you will be well ahead of your competition.