How To Dominate Your Market

  • Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).
  • Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
  • Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.
  • Do the keyword research
    • Brainstorm the core ones with a diverse group
    • “spy” on your competitions’ using tools
    • use other tools to expand the core list
  • Claim your Local Business Listing
    • Claim your local business listing withing Google Maps and optimize your listing by filling out all elements, adding pitcures and videos and gathering citations and reviews.
  • Set up your own blog
  • Set up your adwords campaign using the keywords, groupings and landing pages
  • Monitor and test…EVERY DAY
    • Split test ads every day
    • Adjust bids every day
    • Get rid of non-performing keywords every day
  • As soon as a great “money term” is found, start the search engine optimization process for that term
    • Market 2-3 articles per week (or even more)
    • Make blog postings on your blog and others’
    • Answer posts on forums and yahoo answers
    • Set up additional Web 2.0 properties (HubPages, Squidoo Lens, Videos, etc.) centered around your target keyowrds. This will position yourself to get multiple listings for your business within Google.
  • Move great “money terms” to Yahoo and MSN pay per click advertising engines
  • Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market.