A new study reveals why it is not only necessary to be on the first page of Google, but why it is critical to be #1 on Google. The results showed that the first position in Google gets 36.4% of the clicks.

It's critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive over 58 percent of all clicks from users, according to a new study from Optify.

Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.

Here's Optify's look at CTRs on the top 20 sites:

google position ctr's



I often talk with a number of business and they may be number two, three, or even five on Google and they think they are just fine because they are on the first page. However, this study shows that  moving up to the top spot in Google from second or third could triple visits to your website.

Importance of Page 1


If your business is not currently atop the first page of Google, check out our SEO services and let us put your business all over the first page of Google.